Optimal Group
Delivering optimised energy solutions to modern businesses.
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Background
Optimal Group is a leading provider of innovative clean energy solutions for Australian businesses. Having worked with Digital Bridge on website management, they approached us to completely redesign their digital presence.
Their existing WordPress site had become difficult to manage and no longer reflected the cutting-edge nature of their renewable energy projects. Optimal Group needed a modern, custom-built website that would showcase their portfolio of energy solutions while giving their team the flexibility to independently manage content, case studies, blog posts and SEO.
Approach
Digital Bridge worked closely with the Optimal Group team through a combination of on-site workshops and remote collaboration sessions. This allowed us to deeply understand their business objectives and the technical sophistication of their renewable energy projects.
We migrated substantial existing content into a new, more intuitive information architecture while the client simultaneously developed fresh content through our user-friendly content management system. This collaborative approach ensured the website accurately represented Optimal Group's expertise while maintaining momentum throughout the build.
The custom development gave Optimal Group complete control over their digital content without the limitations and maintenance overhead of their previous WordPress platform.
Result
The new Optimal Group website delivers a polished, professional showcase of their clean energy expertise with intelligent filtering capabilities that allow visitors to explore projects by location, industry, fuel type and project status.
Key website features include:
- Comprehensive company information highlighting team credentials, industry partnerships and technical capabilities
- Detailed project case studies with "at a glance" specification grids for quick reference
- Engaging user experience elements including scrolling testimonials and subtle animation effects that add visual interest without overwhelming
- Integrated blog platform for thought leadership and industry insights
- In-house SEO management capabilities allowing the team to optimise content independently
The result is a contemporary digital platform that positions Optimal Group as the forward-thinking energy solutions provider they are, while empowering their team to keep content fresh and relevant.
Ready to showcase your engineering or renewable energy expertise with a powerful custom website? Contact our technical web development team to discuss your project.
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