Insights by Digital Bridge - Melbourne website design agency

AI in Web Development: A Strategic Advantage, Not a Replacement

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AI in Web Development: A Strategic Advantage, Not a Replacement

Web development is undergoing a transformation. Powerful AI tools are everywhere, promising to revolutionise how we build websites and web-based applications. B…

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Tools of the trade

Why Regular Laravel PHP Upgrades Are Essential for Your Website

In a digital economy where website performance directly impacts your bottom line, overlooking technical maintenance of your website can put your business at unn…

website code upgrades website management

Universal Analytics Phased Out by Google

If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …

GA4 Google Analytics

.au domain names for Australian websites

.au domain names are now available for Australian businessesIf you currently have a .com.au website or a .net.au website, you are now eligible to purchase domai…

domain name registration

The benefits of custom eCommerce solutions

There are a lot of options when it comes to developing an eCommerce site. We’ve explored some of the pros and cons of Wix, Squarespace, and Shopify in a r…

ecommerce custom website design

Tools of the trade

Ethical website design

We recently published a blog post about 2022 ethical website designs you should avoid. But if you’re in the middle of a website rebuild or re-design, you …

design ethics website design

Tools of the trade

Unethical website design and how to avoid it

A lot of businesses use shady and unethical web design practices for quick wins. These practices might be good at getting your website visitors to do what you w…

design ethics website design

Custom eCommerce design versus website builders

If you’re starting a new eCommerce business or scaling up your existing website, it’s important to consider your options. Wix, Shopify, and Squaresp…

custom software design ecommerce

Tools of the trade

AddressFinder Functionality

AddressFinder Technology is a great tool for websites, making eCommerce transactions easier for you and for clients too. Digital Bridge uses this tool in many o…

addressfinder

Tips and Tricks

Website launch checklist

It’s exciting to launch a new website. After weeks or months of design, development, and adding new content, you might be in a rush to get your website li…

website launch checklist

Tips and Tricks

Site search functionality

What is website internal search?You may have heard of website internal search functions before, either referred to as site search or website search. In short, s…

site search functionality

Tools of the trade

Website SEO trends

Although many aspects of SEO will likely always remain relevant, as Google continuously updates their algorithm, new SEO practices emerge. If you’re looking for new ways to work…

website seo basics

Tools of the trade

Analytics that show your website isn't performing

For this blog we will be discussing ways to use Google Analytics to understand your website performance.

website traffic analytics Google Analytics

Tools of the trade

Why your website isn't converting

There are different ways to think about website performance. You might think of it in terms of ranking on search engine result pages (SERPs) or you might think …

website performance

Tips and Tricks

Why your website isn't ranking for your target keywords

One of the most frustrating things you might experience when trying to market your business online is not ranking for your keywords. Even after thorough keyword research and trying…

keywords website optimisation

Tips and Tricks

Website design trends 2021

During 2020 and 2021, we have spent a lot more time online. It’s no wonder that the amount of time we’ve spent using the internet has led to some very strong trends within…

website design

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