Insights

Tools of the trade

Why Regular Laravel PHP Upgrades Are Essential for Your Website

In a digital economy where website performance directly impacts your bottom line, overlooking technical maintenance of your website can put your business at unn…

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Tools of the trade

Ethical website design

We recently published a blog post about 2022 ethical website designs you should avoid. But if you’re in the middle of a website rebuild or re-design, you …

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Tools of the trade

Unethical website design and how to avoid it

A lot of businesses use shady and unethical web design practices for quick wins. These practices might be good at getting your website visitors to do what you w…

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Tools of the trade

AddressFinder Functionality

AddressFinder Technology is a great tool for websites, making eCommerce transactions easier for you and for clients too. Digital Bridge uses this tool in many o…

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Website SEO trends

Although many aspects of SEO will likely always remain relevant, as Google continuously updates their algorithm, new SEO practices emerge. If you’re looking for new ways to work…

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Analytics that show your website isn't performing

For this blog we will be discussing ways to use Google Analytics to understand your website performance.

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Why your website isn't converting

There are different ways to think about website performance. You might think of it in terms of ranking on search engine result pages (SERPs) or you might think …

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Why you should plan your website content first

Creating a roadmap for your website When you’re starting out on a new website project, you might already know the basics you need to include: a home page, an about page, a…

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Homogenisation of design - why websites look the same

Back in the early 2000s, websites were certainly something else. You might remember the glory days of MySpace and an era before online shopping really made much sense. There were limitations…

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Boost website SEO with video content

Communicating what your business can do through videos Videos can be an important part of your online marketing strategy. A good video can keep visitors on your website longer and…

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Hiring an SEO specialist - what to look for

What kind of SEO work do consultants or businesses do? Ultimately, SEO consultants or businesses (sometimes just called ‘SEOs’) are tasked with helping clients gain search…

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Tools of the trade

Useful website analytics

What can analytics do for you? At their very core, analytics exist to provide insight as to what marketing efforts are working and which just aren’t cutting it. Understanding…

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Tools of the trade

Why you need to use social media for your business

Why you need to use social media Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social…

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Reasons to start a podcast

Why you should (or shouldn’t) have a podcast The popularity of podcasts is steadily increasing. Between 2015 and 2019, the industry grew by 70 percent in Australia. Podcasts…

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How to write effective alt text and image file names

What is alt text? Alt text is the information used to describe an image. Sometimes, you might hear alt text referred to as an alt tag, alt description, or alt attribute, but they’re…

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