What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
Learn moreEthical web design trends to consider using in 2022
We recently published a blog post about 2022 ethical website designs you should avoid. But if you’re in the middle of a website rebuild or re-design, you …
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2022 unethical website design practices to avoid
A lot of businesses use shady and unethical web design practices for quick wins. These practices might be good at getting your website visitors to do what you w…
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Top SEO trends in 2021
Although many aspects of SEO will likely always remain relevant, as Google continuously updates their algorithm, new SEO practices emerge. If you’re looking for new ways to work…
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Analytics that let you know your website isn't performing well
For this blog we will be discussing ways to use Google Analytics to understand your website performance.
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Why your website isn’t performing well
There are different ways to think about website performance. You might think of it in terms of ranking on search engine result pages (SERPs) or you might think …
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Reasons you aren’t ranking for your keywords
One of the most frustrating things you might experience when trying to market your business online is not ranking for your keywords. Even after thorough keyword research and trying…
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Five web design trends of 2021
During 2020 and 2021, we have spent a lot more time online. It’s no wonder that the amount of time we’ve spent using the internet has led to some very strong trends within…
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How renovating or rebuilding your website is like renovating a house
You may have already read our blog about how creating a website from scratch is like building a house, but if you already have a website, you might be wondering about renovating or…
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How Building a Website is Like Building a House
If you’re building a website from scratch, it’s helpful to understand what the process is like. Once you meet with a web design agency and work through the discovery process,…
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Why you should plan your website content first
Creating a roadmap for your website When you’re starting out on a new website project, you might already know the basics you need to include: a home page, an about page, a…
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The Homogenisation of Websites
Back in the early 2000s, websites were certainly something else. You might remember the glory days of MySpace and an era before online shopping really made much sense. There were limitations…
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How to include videos on your site (and how it helps SEO)
Communicating what your business can do through videos Videos can be an important part of your online marketing strategy. A good video can keep visitors on your website longer and…
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What to look for when hiring someone for SEO
What kind of SEO work do consultants or businesses do? Ultimately, SEO consultants or businesses (sometimes just called ‘SEOs’) are tasked with helping clients gain search…
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What website and social media metrics you should be focusing on
What can analytics do for you? At their very core, analytics exist to provide insight as to what marketing efforts are working and which just aren’t cutting it. Understanding…
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Why you need to use social media for your business
Why you need to use social media Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social…
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