What website and social media metrics you should be focusing on

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Tips and Tricks

What website and social media metrics you should be focusing on

What can analytics do for you? At their very core, analytics exist to provide insight as to what marketing efforts are working and which just aren’t cutting it. Understanding…

Tips and Tricks

Why you need to use social media for your business

Why you need to use social media Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social…

Tips and Tricks

Why you should (or shouldn't) have a podcast

Why you should (or shouldn’t) have a podcast The popularity of podcasts is steadily increasing. Between 2015 and 2019, the industry grew by 70 percent in Australia. Podcasts…

Tips and Tricks

The impact of COVID-19 on conducting business online

So, what’s really changed? With COVID-19 changing how we live, no area of life has been spared. Some businesses have been thriving with doubling or even tripling of sales.…

Tips and Tricks

Business tips for the holidays

Christmas and the New Year are right around the corner. As offices shut for the next few weeks, it’s a good time to consider what you can do to set your business up for success…

Tips and Tricks

How to write effective alt text and image file names

What is alt text? Alt text is the information used to describe an image. Sometimes, you might hear alt text referred to as an alt tag, alt description, or alt attribute, but they’re…

Tips and Tricks

Accessible web design for everybody

Who should web design be accessible for? Ideally, websites should be made in a way that suits all users’ needs. Websites can’t be 100 percent accessible. There are so…

Tips and Tricks

What you need to know about semantic HTML

Semantic, according to its dictionary definition, means having the correct meaning. Semantic HTML is HTML (a type of programming language) which contains meaning. Using HTML tags can…

Tips and Tricks

How to archive emails from your server

What to do when your Gmail free storage email runs out Your emails aren’t meant to stay in your inbox forever. Keeping all of your emails in your inbox can make it harder for…

Tips and Tricks

What is the difference between ethical and unethical web design?

What are design ethics and why are they important? Design ethics refer to the moral and ethical practices involved in designing websites. If you’ve read our recent blog…

Tips and Tricks

What are dark patterns in web design?

Why are dark patterns used? A dark pattern design is a type of user interface created with the sole intention of tricking website visitors. If you remember pop-ups in the early days…

Tools of the Trade

How did JavaScript become the web’s most popular programming language?

JavaScript will turn 25 in May 2020 and is one of the most popular and enduring languages today. It was written in just 10 days in 1995 by Brendan Eich of Netscape Communications. Used…