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Switching from Universal Analytics to GA4

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Switching from Universal Analytics to GA4

If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …

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Tips and Tricks

Why WordPress Isn’t Always the Best Choice

These days, most businesses have an online presence with details about their business, their services, contact details, customer reviews, and often a blog. And, as of April 2019,…

Custom Website Design for Fotographic

FOTOGRAPHIC is a creative agency specialising in property and people photography. Digital Bridge was recently commissioned by FOTOGRAPHIC to design a website for their…

Tools of the trade

How many times should a keyword appear on a web page?

The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates…

The Business Plan Company has a New Website

We recently worked on a new website design for The Business Plan Company. Their website design brief was to connect with their client base and networks across the small business landscape…

Tools of the trade

What's the Ideal Length for Website Copy?

Why word count matters Although the quality of your content is more important than the number of words you use, the amount of content you’re including on your webpages still…

Tips and Tricks

Why We Love the New Laravel Telescope

Laravel PHP – Our software engineering tool of choice At Digital Bridge, we’re big fans of Laravel PHP. In fact, if you hadn't noticed, combined with Javascript…

Tools of the trade

Best backlink techniques to improve your SEO

What are backlinks? Backlinks are links created when websites link to your site. They’re vital for SEO and also help generate website traffic. If you missed our blog which…

Tools of the trade

What are backlinks? How can they help with SEO?

Backlinks are created when one website links to another website. You might also hear backlinks referred to as ‘inbound links’ or ‘incoming links’. The process…

Tips and Tricks

Differences between Google Analytics and Tag Manager

Some of our clients have asked us to explain the differences between Google Analytics and Google Tag Manager. At Digital Bridge, we use both of these tools when helping our clients…

Tips and Tricks

What is Google Tag Manager? Do I Need it?

What are tags? Tags are little bits of code that allow businesses to measure website traffic and the behaviour of their visitors. Tags are important to properly track analytics,…

Tools of the trade

5 Tips for Great Website User Experience Design

User experience refers to the overall experience an individual has when visiting a website or app. Even though many know that user experience is important to attract website visitors,…

Tips and Tricks

Why We Use SNMP to Monitor and Secure Your Website

What is SNMP? Simple Network Monitoring Protocol (SNMP) is a protocol that allows devices to communicate about their health, even if they use different hardware or operate using…

Tools of the trade

What is an SSL Certificate? Does My Website Need One?

Why your website is “not secure” In mid 2018, Google made changes with their safety protocol. For some, this means their website visitors are now being greeted with a…

Tips and Tricks

Everything You Need to Know About Google Maps API

Google Maps isn’t free anymore Since its creation over 13 years ago, Google Maps has been taken for granted as a useful and free service. As of June 2018, Google announced…

Digital Bridge is Looking for a Full-time Web Developer

We’re on the lookout for a Web Developer to join our team. If you think you are the right person for this job or know someone who will be suitable, please contact us on jobs@digitalbridge.com.au You…

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