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Switching from Universal Analytics to GA4
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Switching from Universal Analytics to GA4

If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …

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Tools of the trade

Structured data explained

A bit about structured data Structured data refers to data that has been organised, or ‘structured’. The purpose of structured data is to make it easier for search engines…

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Tools of the trade

How to Claim and Optimise your Google Business Listing

When you think about your online presence, you probably think about your social media pages and your website. But one often overlooked, incredibly useful, and free tool you should be…

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Tools of the trade

How Does Website Speed Affect SEO?

Even if website speed didn’t affect SEO, it would still be important to your customers because it plays a key role in user experience. Website visitors expect easy navigation,…

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Tools of the trade

How To Optimise Your Website for Voice Search

Why your website should be optimised for voice search According to PWC, the majority of individuals would rather use a voice assistant rather than actually type on a screen. As technology…

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Tools of the trade

How many times should a keyword appear on a web page?

The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates…

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Tools of the trade

Best backlink techniques to improve your SEO

What are backlinks? Backlinks are links created when websites link to your site. They’re vital for SEO and also help generate website traffic. If you missed our blog which…

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Tools of the trade

What are backlinks? How can they help with SEO?

Backlinks are created when one website links to another website. You might also hear backlinks referred to as ‘inbound links’ or ‘incoming links’. The process…

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Tips and Tricks

Differences between Google Analytics and Tag Manager

Some of our clients have asked us to explain the differences between Google Analytics and Google Tag Manager. At Digital Bridge, we use both of these tools when helping our clients…

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Tips and Tricks

What is Google Tag Manager? Do I Need it?

What are tags? Tags are little bits of code that allow businesses to measure website traffic and the behaviour of their visitors. Tags are important to properly track analytics,…

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Tools of the trade

What is an SSL Certificate? Does My Website Need One?

Why your website is “not secure” In mid 2018, Google made changes with their safety protocol. For some, this means their website visitors are now being greeted with a…

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Tips and Tricks

Everything You Need to Know About Google Maps API

Google Maps isn’t free anymore Since its creation over 13 years ago, Google Maps has been taken for granted as a useful and free service. As of June 2018, Google announced…

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Tools of the trade

How to optimise your website (5 things even beginners can do)

5 SEO basics you can do yourself Every business has its FAQs, and Digital Bridge is no different. Most clients are keen to know some SEO basics and website optimisation tips, and…

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Tools of the trade

How to do keyword research the easy way

So, you need to find SEO keywords for a website? Hop onto Google, key in ‘How to do keyword research’, and see what comes up.  ‘Definitive Guides’,…

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