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Switching from Universal Analytics to GA4

If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …

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Five web design trends of 2021

During 2020 and 2021, we have spent a lot more time online. It’s no wonder that the amount of time we’ve spent using the internet has led to some very strong trends within…

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Redesigning your website is like renovating your home

You may have already read our blog about how creating a website from scratch is like building a house, but if you already have a website, you might be wondering about renovating or…

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How Building a Website is Like Building a House

If you’re building a website from scratch, it’s helpful to understand what the process is like. Once you meet with a web design agency and work through the discovery process,…

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Why you should plan your website content first

Creating a roadmap for your website When you’re starting out on a new website project, you might already know the basics you need to include: a home page, an about page, a…

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Why websites look similar

Back in the early 2000s, websites were certainly something else. You might remember the glory days of MySpace and an era before online shopping really made much sense. There were limitations…

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Include videos on your site to boost SEO

Communicating what your business can do through videos Videos can be an important part of your online marketing strategy. A good video can keep visitors on your website longer and…

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What to look for when hiring SEO specialist

What kind of SEO work do consultants or businesses do? Ultimately, SEO consultants or businesses (sometimes just called ‘SEOs’) are tasked with helping clients gain search…

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Website and social media metrics you should focus on

What can analytics do for you? At their very core, analytics exist to provide insight as to what marketing efforts are working and which just aren’t cutting it. Understanding…

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Why you need to use social media for your business

Why you need to use social media Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social…

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Why you should (or shouldn't) have a podcast

Why you should (or shouldn’t) have a podcast The popularity of podcasts is steadily increasing. Between 2015 and 2019, the industry grew by 70 percent in Australia. Podcasts…

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The impact of COVID-19 on conducting business online

So, what’s really changed? With COVID-19 changing how we live, no area of life has been spared. Some businesses have been thriving with doubling or even tripling of sales.…

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Business tips for the holidays

Christmas and the New Year are right around the corner. As offices shut for the next few weeks, it’s a good time to consider what you can do to set your business up for success…

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How to write effective alt text and image file names

What is alt text? Alt text is the information used to describe an image. Sometimes, you might hear alt text referred to as an alt tag, alt description, or alt attribute, but they’re…

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Accessible web design for everybody

Who should web design be accessible for? Ideally, websites should be made in a way that suits all users’ needs. Websites can’t be 100 percent accessible. There are so…

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What you need to know about semantic HTML

Semantic, according to its dictionary definition, means having the correct meaning. Semantic HTML is HTML (a type of programming language) which contains meaning. Using HTML tags can…

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