Insights

Tools of the trade

Why you should plan your website content first

Creating a roadmap for your website When you’re starting out on a new website project, you might already know the basics you need to include: a home page, an about page, a…

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Tools of the trade

Homogenisation of design - why websites look the same

Back in the early 2000s, websites were certainly something else. You might remember the glory days of MySpace and an era before online shopping really made much sense. There were limitations…

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Tools of the trade

Boost website SEO with video content

Communicating what your business can do through videos Videos can be an important part of your online marketing strategy. A good video can keep visitors on your website longer and…

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Tools of the trade

Hiring an SEO specialist - what to look for

What kind of SEO work do consultants or businesses do? Ultimately, SEO consultants or businesses (sometimes just called ‘SEOs’) are tasked with helping clients gain search…

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Tools of the trade

Useful website analytics

What can analytics do for you? At their very core, analytics exist to provide insight as to what marketing efforts are working and which just aren’t cutting it. Understanding…

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Tools of the trade

Why you need to use social media for your business

Why you need to use social media Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social…

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Tools of the trade

Reasons to start a podcast

Why you should (or shouldn’t) have a podcast The popularity of podcasts is steadily increasing. Between 2015 and 2019, the industry grew by 70 percent in Australia. Podcasts…

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Tools of the trade

How to write effective alt text and image file names

What is alt text? Alt text is the information used to describe an image. Sometimes, you might hear alt text referred to as an alt tag, alt description, or alt attribute, but they’re…

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Tools of the trade

Accessible web design for everybody

Who should web design be accessible for? Ideally, websites should be made in a way that suits all users’ needs. Websites can’t be 100 percent accessible. There are so…

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Tools of the trade

What you need to know about semantic HTML

Semantic, according to its dictionary definition, means having the correct meaning. Semantic HTML is HTML (a type of programming language) which contains meaning. Using HTML tags can…

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Tools of the trade

How to archive emails from your server

What to do when your Gmail free storage email runs out Your emails aren’t meant to stay in your inbox forever. Keeping all of your emails in your inbox can make it harder for…

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Tools of the trade

Ethical versus unethical website design explained

What are design ethics and why are they important? Design ethics refer to the moral and ethical practices involved in designing websites. If you’ve read our recent blog…

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Tools of the trade

What are dark patterns in web design?

Why are dark patterns used? A dark pattern design is a type of user interface created with the sole intention of tricking website visitors. If you remember pop-ups in the early days…

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Tips and Tricks

How JavaScript become the web’s most popular programming language

JavaScript will turn 25 in May 2020 and is one of the most popular and enduring languages today. It was written in just 10 days in 1995 by Brendan Eich of Netscape Communications. Used…

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Tools of the trade

What is Two-Factor Authentication? How Does it Protect My Information?

What does two-factor authentication do? Even if you’re not really sure what two-factor authentication is, you’ve probably used it before. It’s becoming a popular…

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