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What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
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Tools of the trade
How can I make Google AdWords work for my business?
What is Google AdWords? Google AdWords is an advertising platform that works on a pay-per-click basis. In order to purchase an ad for your business, you place a bid to have your…
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