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What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
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Tools of the trade
What are dark patterns in web design?
Why are dark patterns used? A dark pattern design is a type of user interface created with the sole intention of tricking website visitors. If you remember pop-ups in the early days…
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