Why your website should be optimised for voice search
According to PWC, the majority of individuals would rather use a voice assistant rather than actually type on a screen. As technology progresses, it’s likely that a large proportion of Google searches will be made through voice search rather than simply through typing in a query.
But not all websites are optimised for voice search, so it’s important to make sure your site is optimised before you miss out to competitors who have already implemented changes on their own sites. The good news is you don’t need to stress about optimising your website for voice search, because we’ve put together a list of five easy ways to start optimising your site today.
1. Make your site mobile-friendly
Most voice search is conducted using mobile phones, so naturally, it’s important for your website to be mobile-friendly. If your site only works on a computer or there are some aspects lacking on mobile, now is the time to revamp it so it will look great and work beautifully on a phone or tablet. And if your site is already mobile-friendly, you can skip this step!
2. Answer the questions you get from customers and clients
A lot of times, searches made through voice recognition software incorporate questions, like “what’s the best way to get to the airport” or “what’s the best Indian restaurant in my suburb?”
To match the kind of language used in these searches, consider writing answers. You don’t need to create fake questions and answer them, but it might be useful to think about all the questions you’ve received from clients or customers and respond to them on your website. You can do this by incorporating a FAQ page or writing new blog posts.
3. Use language that sounds natural and conversational
When people use voice recognition software, they tend to talk just like they would in real life. This is why it’s important to have conversational website copy as well. Write just like you would talk. Because users generally search for specific items or services, incorporating long-tail keywords is another great way to tailor your copy and further optimise it for voice search.
4. Use your Google My Business listing and focus on local content
Voice searches tend to be based locally most of the time, so why not make it easy for your customers to find you? Claim your Google My Business listing if you haven’t already, work on getting those five-star reviews, and start creating local content. Need some ideas? You can:
- Write blogs about your local work.
- Create guides specific to individuals or businesses in your area.
- Create videos or infographics that are relevant to the area you work and the clients you serve.
5. Optimise your page loading time
If your site is loading slowly, it’s not going to resonate with potential customers. Slow sites can also impact SEO. People use voice search because it’s quicker, so having a website that loads slowly will lead to users leaving your site before they even have a chance to look at all you have to offer. If you want to improve your website speed, there are a few things you can do.
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If you have any questions about your online presence and want to talk to experts, you can give our team at Digital Bridge a call at +613 8658 2434 or email us at firstname.lastname@example.org
Digital Bridge is a website design and development company in Fitzroy, Melbourne.