Tools you can use to gain an understanding of your website traffic

There are a lot of different website analytics tools available. Depending on your needs, you might choose a tool that can provide you with specific information, like app analytics. Google Analytics is a free tool, and the most used tool, so for this blog we will be discussing ways to use Google Analytics to understand your website performance.

Google Analytics can provide you with a lot of useful information
You can gain many valuable insights from looking at your Google Analytics dashboard. If you haven't yet set Google Analytics up for your website, the first thing you will want to do is get Google Analytics set up for your website. You can follow this guide to getting started with Google Analytics.

The process can be tricky, so you may choose to get assistance from a professional. Your web developer or SEO consultant should be able to help you with getting Google Analytics set up. If you're tech savvy you may be able to follow the steps listed in the guide linked above to set up your Google Analytics dashboard yourself.

Get an understanding of your website’s overall trends
Once you have Google Analytics set up, it's a good idea to get familiar with how to navigate Google analytics. You can set up custom goals and reports in order to collect specialised information. However, just by looking at the generic dashboard, you'll be able to view a lot of valuable information that can help you understand how your website is doing.

The very basics of your data

There are some overall trends that may suggest something isn’t working well on your website. Fluctuations with website traffic and bounce rate are normal, but if you’re noticing you’re frequently seeing low website traffic numbers or a high bounce rate for specific pages on your website, it might be time to make some updates to your website. A high bounce rate and low website traffic could indicate your website is slow or the information on your webpage isn’t aligning with what people are searching for.

Google Analytics can tell you more about the performance of your webpages

You can get a more detailed look into your website traffic beyond general visitor numbers and bounce rates. You may want to take a look at:

  • Page speed and suggestions to improve your page speed
  • How much time visitors are spending on your website
  • What pages users land on, and which pages they go to next
  • What pages your users exit from 

Making changes to your website to improve performance

Now that you’ve acknowledged areas of improvement for your website, you can make updates yourself or work with someone who can help you come up with and implement a plan. 

If you want to work with a web developer or web designer in Melbourne, Digital Bridge would love to hear from you. 

You can contact us at or give us a call at +613 8658 2434.