What are backlinks?
Backlinks are links created when websites link to your site. They’re vital for SEO and also help generate website traffic.
If you missed our blog which goes into details about what exactly backlinks are, we also recommend it to find out what they do, why they’re important, and some other basic facts about backlinks and link building.
In this article we’ve put together a list of the some of the top techniques for link building.
1. Start with the basics: internal links
Although they’re not quite the same as the traditional external backlink, internal links are underrated and overlooked. A good place to start when you’re trying to start out with link building is just creating links to and from your own pages on your website.
It might not be the most rewarding method, but it’s still a solid place to start and help to create hierarchy on your website.
2. Guest post on credible sites
The best kind of backlinks are the ones that are featured on reputable and credible websites. Although writing content for free usually isn’t recommended, this is the one case in which it can be beneficial and actually pay off. Sometimes websites will advertise that they are looking for guest bloggers, but other times you can reach out to websites you admire and simply ask.
3. Get creative with promoting yourself
There are a variety of ways to promote your business. You can even ask colleagues, friends, family, and clients to promote your site. Be sure to ask for links that are relevant to your site, otherwise, it could be more harmful than helpful to acquire inbound links.
4. Write credible content and keep it updated yearly
If you have some great content already on your site, you can give it a yearly tune up and make it specific to the new year.
For example, you can change a blog post from ‘Best Backlink Techniques to Improve Your SEO in 2018’ to ‘Best Backlink Techniques to Improve Your SEO in 2019’. This will keep your blog post relevant so when people search for content in the new year, they’re more likely to find current and relevant content they’ll link back to.
5. Write testimonials for websites you trust
When you write a testimonial, you’ll get a backline to your website. Not only is it a win for your business, but you’ll be helping out a company you believe in.
6. Make it personal
One of the best ways to get backlinks is through building relationships with other businesses. You can join link building groups or just network with other businesses you admire. Then, when you feel comfortable, you might be able to ask for backlinks or offer to link each other.
Need some help with your website?
If you’re still a bit confused about backlinks and you’d like to chat with a digital expert, we’d love to help. Digital Bridge can help you with all aspects of your digital presence. You can email us or give us a ring at +613 8658 2434.
Digital Bridge is a web design and web development agency in Fitzroy, Melbourne. We specialise in custom-building web-based applications and software for Australian businesses.