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Christmas and the New Year are right around the corner. As offices shut for the next few weeks, it’s a good time to consider what you can do to set your business up for success during the holidays. We’ve put together a list of holiday business considerations. 

Make sure you’re ready to leave the office

It can be stressful to miss a day of work, so taking a couple weeks off for the end of the year can seem daunting. Fortunately, there are a few things you can do to feel prepared and stress-free during your time off. 

If you’re worried about missing an email or call, make sure you have your email and voicemail away messages set up. This way, clients or customers know you’re out of office and you can provide an alternate way to reach you in case of an emergency. It can also be helpful to put the dates you’ll be on leave in your email signature a few days or weeks before you go on leave.

If you work in hospitality or retail, it might be worth setting up a few scheduled social media posts to keep your customers in the loop while you’re closed so they know when you’ll be back. Even if you don’t work in those industries, popping a couple of scheduled posts into your queue can help your followers stay engaged with your business in the weeks you’re away.

Evaluate your business pain points for the new year

A new year is great for a fresh start and a clear mind. If you’ve had some niggling concerns about specific areas of your business throughout the last year, you can use this break to feel refreshed and have some clarity on changes you need to make. You can make a list or have a meeting with your team to workshop ideas. Starting fresh right in the beginning of the year might make it easier to stay on top of your business goals.

Create a wrap-up newsletter or blog post to let your customers and clients know what you’ve been up to

The New Year is a great excuse to let all your clients or customers know what you’ve been up to over the past year. Before you go on leave or right when you get back, you might want to send a newsletter to subscribers or create a blog post with your 2020 highlights. Not only will it keep your clients or customers in the loop, but it’s a great way to promote your business.

Work on your marketing and online strategy for 2021

You might find when you evaluate your business that there are some areas of your marketing and online strategy that could be improved. Before 2021 gets ahead of you, make sure to consider what improvements you need to make in your online presence. This could include:

  • Getting a fresh look for your website or branding graphics
  • Working on new promotions
  • Creating a fresh communications campaign
  • Working on your SEO or paid ads
  • Refreshing your content

Happy holidays from Digital Bridge!

We’ll be closed from December 25 to January 4. If you want to get in touch with us in the new year about website design, website hosting, or anything else, you can email us at hello@digitalbridge.com.au or call us at +613 8658 2434.