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What is Google AdWords?

Google AdWords is an advertising platform that works on a pay-per-click basis. In order to purchase an ad for your business, you place a bid to have your ad shown to individuals who are searching for your selected keywords. Your text-based ads will show on the top of the results page if your bid is successful, but it will have the word ‘ad’ next to it.

In addition to text-based ads, Google AdWords has an option for display ads. If you’ve ever been on a website reading an article and you notice a visual ad for a brand or product, you were likely looking at a display ad. 

Google AdWords remains a powerful tool in reaching customers, even with newer advertisement options like Facebook Ads and Instagram Ads. However, Google AdWords is only useful if you know how you should be using it. 

The best uses for Google AdWords

Google AdWords is great for businesses who are hoping to achieve quick results. You can create campaigns and get nearly immediate results with Google AdWords if know how to use it right. It’s also quite simple to track ROI with Google AdWords.

Google AdWords is often pitted against SEO, however, both are great options for marketing purpose. Google AdWords may be easier to track and manage if you’re just getting started. But it’s still important to have optimised content on your website, regardless of how new your business is.

How to use Google AdWords

Google published its own guide to Google AdWords which is useful if you’re just getting started. 

Often, the hardest part of getting started with Google AdWords is choosing your keywords. In order to pick the best keywords, you need to think like your customers, do keyword planning, and do some research to make sure you’re making the right choices.

If you’re feeling uncertain, there are Google AdWords specialists who will be able to create strategies you can be sure will work.

When Google AdWords isn’t enough

One of the most obvious ways to tell Google AdWords isn’t working for your business is assessing how much you’re spending on ads and what you’re getting in return (ROI). It’s easy to get carried away and spend thousands of dollars a month on Google AdWords. If you’re not getting much in return, it might be time to pursue other options.

If you’re noticing you’re not getting the results you need with Google AdWords, you have a few options: hire a professional who knows exactly how to get results with Google AdWords, pursue other ad platforms like Facebook Ads, or invest more time and energy in SEO.

Complete website marketing solutions

It’s important to know that Google AdWords can’t replace the necessity of having a solid online presence. Google AdWords can be expensive, so you may be hesitant to invest money in other aspects of your online presence, like your Google My Business listing, blogging, or keeping your website updated.

Even though Google AdWords encourages prospective customers to click through to your site, they’re not going to stay if you don’t have engaging website content and great website user experience. Your website is the first thing a prospective customer will see, and it’s important to make a great first impression.

Work with an agency

Digital Bridge is a digital agency based in Fitzroy with extensive experience in web design, website management, and website hosting. To get started on improving your online presence, you can email us at hello@digitalbridge.com.au or give us a call at +613 8658 2434.