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Even if website speed didn’t affect SEO, it would still be important to your customers because it plays a key role in user experience. Website visitors expect easy navigation, fast load times, and engaging content. Having a site that loads quickly is key in making sure visitors don’t leave your site.

But if your site’s a bit slow, there’s no need to worry. There are tons of ways to optimise your website loading speed so you can rank higher on search engines.

Why Google loves fast websites

Ever since 2010, Google has been incorporating website speed as a general ranking factor. And as of 2018, Google started considering load time as a ranking factor for mobile searches, too.

Google wants to provide users with the best search results. If your site is slow, Google might interpret your site as being lower quality or less efficient.

What happens if your site is slow?

If your website is slow, Google will have a harder time crawling your site. The longer it takes for Google to crawl your site, the more it costs them. You might also experience a higher bounce rate.

Win against your competitors

In the end, all that really matters is that your business is doing well and that your site is outperforming your competitors’ sites. Combining a great-looking website, stellar content, and employing SEO tactics are some of the best ways to make sure you present your brand in the best light.

Need help with your site or with your online presence?

Digital Bridge can help you revamp your site or work with you to create a new one. If you want to chat about your web development project, you can get in touch with us at +613 8658 2434 or email us at hello@digitalbridge.com.au

Digital Bridge is a website design and development agency in Melbourne, Fitzroy.