Why you need to use social media
Even if you don’t like using social media or see the point of it, you need to have an active social media presence for your business. Social media is a key component of your online persona. It helps you to connect to your customers and keep them updated, build brand awareness, and is one way to gain leads and sales. Social media isn’t just for retail companies, restaurants, or photography businesses anymore. It’s a strategy that should be used for every business.
Social media can help you keep your customers informed
Many people will head to social media to find out about many things: sales, store opening hours, and new products or services. If you keep your social media accounts updated regularly, you can make it easier for your customers or clients to get the information they want.
You can gain earned media from your social media posts
If you create particularly engaging content, you might find that you benefit from “earned media”. Earned media is a free type of media that you can get if news outlets or publications see your content, find it interesting, and decide to write a story or report on it.
You can create paid campaigns targeted to your ideal clients and customers
Even if you don’t get earned media from posting interesting stories online, you may be able to boost your leads and sales through paid ads. You can create ads wherever your customers are looking, whether on Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, or TikTok. Although organic reach is important, you can maximise your efforts by investing a bit into your marketing budget.
When done correctly, you can reach more people, target more effectively, gain important insights, and increase your awareness and sales.
Social media can help with SEO
Social media isn’t directly connected to your SEO ranking, but having a solid social media presence can help you with SEO. The brand exposure you gain from social media can help you improve your visibility online and can lead to more organic traffic. You can boost your local SEO through active social media posting.and drive more people to your website by linking your blogs or other content.
Social media doesn’t have to be a pain when you do it right
Your digital marketing strategy doesn’t have to be overwhelming. Posting a quick image or piece of content once a week can be enough. You can use scheduling tools to help you stay consistent.
Social media isn’t about posting every day, getting in on conversations that aren’t in your wheelhouse, or trying to sell something in every post you make. It’s just one part of your marketing strategy and all you need to do is create a plan that will work for you.