ACIL Allen
Consulting firm website with publications and research portal
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Background
ACIL Allen Consulting is Australia's leading independent economics, policy and strategy advisory firm, providing expert analysis to government, industry and commercial clients across diverse sectors. The firm was formed through the merger of two established consulting practices, bringing together extensive expertise and a substantial library of research, publications and project case studies.
The newly merged company needed a digital platform that would unify their combined knowledge base while establishing a distinct brand identity. The challenge was significant: consolidating content from two separate organisations, restructuring thousands of articles and reports, and creating an intuitive system for cross-referencing consultants with their expertise areas, publications and project work. The website needed to serve as both a comprehensive resource library and a client-facing showcase of the firm's capabilities.
Approach
Digital Bridge worked in close partnership with ACIL Allen's leadership team to develop a robust information architecture that could handle the complexity of their content while maintaining user-friendly navigation. This involved extensive planning sessions to map relationships between consultants, sectors, research topics and project case studies.
We designed a flexible tagging and categorisation system that allows content to be dynamically linked across multiple dimensions—enabling users to explore expertise by sector, by consultant, by research area, or by project type. This relational approach ensures that the depth of ACIL Allen's knowledge is discoverable without overwhelming visitors.
The content management system was purpose-built to support the firm's ongoing publishing needs, with workflows that allow multiple team members to contribute content while maintaining consistent quality and SEO best practices.
Result
The ACIL Allen website successfully consolidates the firm's extensive intellectual capital into a well-organised, highly accessible digital platform. The site positions the consultancy as the authoritative voice it is across economics, policy and strategic advisory services.
Key features of the new website include:
- Sophisticated information architecture supporting thousands of articles, reports and case studies
- Dynamic cross-referencing system linking consultants to their expertise, publications and projects
- Mobile-responsive design ensuring accessibility across all devices while maintaining backward compatibility with legacy browsers
- Comprehensive consultant profiles showcasing individual expertise and thought leadership
- Powerful search and filtering capabilities allowing users to find relevant insights quickly
- SEO-optimised content management system enabling in-house publishing and content updates
- Resource-rich platform featuring detailed sector analysis, project case studies and research papers
The result is a professional digital presence that reflects ACIL Allen's standing as Australia's premier economics and policy advisory firm, while providing clients and stakeholders with easy access to the firm's considerable intellectual resources.
Managing a complex merger or need a sophisticated website for your professional services firm? Contact our consulting website specialists to build a platform that showcases your expertise.
Digital Bridge designs, develops and manages powerful websites and web-based applications for Australian businesses. We are based in Smith St Fitzroy, Melbourne.
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