Background
With over 30 years of experience in the industry, Adhesive Tapes Australia knows that the right kind of tape can spell the difference between the success of an application... or its failure. That's why they wanted to make available for purchase online every variation of tape available for any type of project – big or small, commercial or personal.
Looking for a way to present and sell their dizzingly large range of products online, Adhesive Tapes Australia asked us to build for them from scratch an ecommerce site to match their particular business needs.
One of their top priorities was to make it easy for people to search their site for specific types of tape within their extensive range, be it different lengths, widths, colours, materials, textures, thickness, grade of adhesiveness and type of adhesive used. Double-sided anyone?
Another variation to consider was all the different brands of each type of adhesive tape they stocked, such as Tesa, Hi-Tech Tapes and Tenacious Tapes.
They also wanted to be flexible enough to adjust their pricing for large-scale clients making wholesale bulk orders of adhesive tape, while also keeping tape affordable and easy-to-buy for one-off individual purchasers.
Add to that, Adhesive Tapes Australia's requirement to be able to offer and manage regular sales, discounts and other promotions to all their customers, our brief for building their online store was now starting to become quite detailed.
