Bentons Specify

Bentons Plumbing Supplies engaged Digital Bridge to design and develop Bentons Specify, a dedicated online product catalogue website and specification platform tailored to the needs of trade professionals, designers and builders.

The goal was to create a scalable, easy-to-manage system capable of handling a large and complex product range, while making it simple for users to browse, filter, compare and specify products across multiple categories.

We designed and built a custom product catalogue solution focused on clarity, performance and usability. The site structure was engineered to support deep product hierarchies, detailed specifications, brand groupings and category-based navigation — without overwhelming users.

Key considerations included:

• Clear product taxonomy across appliances, tapware, basins, baths, showers and accessories
• Advanced filtering and sorting to support specification and comparison
• Consistent product layouts for large catalogue management
• Responsive performance across desktop, tablet and mobile
• SEO-friendly architecture to support long-tail product and category searches

Bentons Specify provides a robust, scalable platform that supports both product discovery and commercial outcomes. The solution allows Bentons to manage a large catalogue efficiently, showcase detailed product information, and support trade and retail customers with a streamlined browsing and specification experience.

The platform is built to grow — supporting future ecommerce expansion, additional product ranges, and ongoing SEO improvements — making it a strong example of Digital Bridge’s capability in custom catalogue and ecommerce development.

Looking for a custom product catalogue or ecommerce solution built for complex product ranges? Digital Bridge designs scalable platforms that make products easy to manage, find and sell. Contact our team