Background
Bentons Plumbing Supplies engaged Digital Bridge to design and develop Bentons Specify, a dedicated online product catalogue website and specification platform tailored to the needs of trade professionals, designers and builders.
The goal was to create a scalable, easy-to-manage system capable of handling a large and complex product range, while making it simple for users to browse, filter, compare and specify products across multiple categories.
Approach
We designed and built a custom product catalogue solution focused on clarity, performance and usability. The site structure was engineered to support deep product hierarchies, detailed specifications, brand groupings and category-based navigation — without overwhelming users.
Key considerations included:
- Clear product taxonomy across appliances, tapware, basins, baths, showers and accessories
- Advanced filtering and sorting to support specification and comparison
- Consistent product layouts for large catalogue management
- Responsive performance across desktop, tablet and mobile
- SEO-friendly architecture to support long-tail product and category searches
Result
Bentons Specify provides a robust, scalable platform that supports both product discovery and commercial outcomes. The solution allows Bentons to manage a large catalogue efficiently, showcase detailed product information, and support trade and retail customers with a streamlined browsing and specification experience.
The platform is built to grow — supporting future ecommerce expansion, additional product ranges, and ongoing SEO improvements — making it a strong example of Digital Bridge’s capability in custom catalogue and ecommerce development.
Looking for a custom product catalogue or ecommerce solution built for complex product ranges? Digital Bridge designs scalable platforms that make products easy to manage, find and sell. Contact our team
More case studies
ACIL Allen
Style Source Book
