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Progressive construction company with a fresh approach

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Background

Insitu Group has reshaped the construction industry with a forward-thinking approach deeply rooted in agility and authenticity. The business specialises in refurbishment and fitouts of big-name retail, commercial and industrial sites.

Insitu's existing website needed a refresh. One of the objective was to move away from WordPress, and gain greater control over their site content, enabling them to easily add new project info and image galleries, update staff information, and make other website content updates without relying on third-party technical expertise. 

The design focussed on modernity and user-friendliness. Had to ensure an optimal viewing experience across both desktop and mobile devices, ensuring consistency across platforms. The aesthetic was guided by their established brand identity, incorporating distinct black and white, company logo. Clean, modern design to reflect their forward-thinking approach and professionalism. Showcase their impressive projects. Display multitude of professional photos.



Industry

Construction

Insitu Group-approach

Approach

A feature of this project was the in-depth briefing process, including several visits to the client to meet their team and talk through their ideas. Their friendly team was easy to work with and had a clear idea of what they wanted in terms of design and functionality. The client  was actively involved in adding and editing content and project images directly into admin area.

Insitu Group-result

Result

The resulting website has a striking black and white palette with vibrant professional project photographs providing colour and drawing focus. Key elements include:

  • Project / experience featured on the homepage and filtered by category.
  • Animated logo
  • Project main page filtered by category and featuring large and small photo format thumbnails for each project.
  • Individual project pages with grid photography placement.
  • Clean and striking canvas to display their expertise and capabilities.



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