Background
Insitu Group has reshaped the construction industry with a forward-thinking approach deeply rooted in agility and authenticity. The business specialises in refurbishment and fitouts of big-name retail, commercial and industrial sites.
Insitu's existing website needed a refresh. One of the objective was to move away from WordPress, and gain greater control over their site content, enabling them to easily add new project info and image galleries, update staff information, and make other website content updates without relying on third-party technical expertise.
The design focussed on modernity and user-friendliness. Had to ensure an optimal viewing experience across both desktop and mobile devices, ensuring consistency across platforms. The aesthetic was guided by their established brand identity, incorporating distinct black and white, company logo. Clean, modern design to reflect their forward-thinking approach and professionalism. Showcase their impressive projects. Display multitude of professional photos.