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What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
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Tools of the trade
How many times should a keyword appear in a blog post or web page?
The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates…
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Tools of the trade
How to optimise your website (5 things even beginners can do)
5 SEO basics you can do yourself Every business has its FAQs, and Digital Bridge is no different. Most clients are keen to know some SEO basics and website optimisation tips, and…
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Tools of the trade
How to do keyword research the easy way
So, you need to find SEO keywords for a website? Hop onto Google, key in ‘How to do keyword research’, and see what comes up. ‘Definitive Guides’,…
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