What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
Learn moreAccessible web design for everybody
Who should web design be accessible for? Ideally, websites should be made in a way that suits all users’ needs. Websites can’t be 100 percent accessible. There are so…
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What is structured data and what do I need to know about it?
A bit about structured data Structured data refers to data that has been organised, or ‘structured’. The purpose of structured data is to make it easier for search engines…
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How can I make Google AdWords work for my business?
What is Google AdWords? Google AdWords is an advertising platform that works on a pay-per-click basis. In order to purchase an ad for your business, you place a bid to have your…
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How to Claim and Optimise your Google My Business Listing to Improve SEO
When you think about your online presence, you probably think about your social media pages and your website. But one often overlooked, incredibly useful, and free tool you should be…
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How many times should a keyword appear in a blog post or web page?
The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates…
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Best backlink techniques to improve your SEO
What are backlinks? Backlinks are links created when websites link to your site. They’re vital for SEO and also help generate website traffic. If you missed our blog which…
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What are backlinks and how can they help with SEO?
Backlinks are created when one website links to another website. You might also hear backlinks referred to as ‘inbound links’ or ‘incoming links’. The process…
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What’s The Difference Between Google Analytics and Google Tag Manager?
Some of our clients have asked us to explain the differences between Google Analytics and Google Tag Manager. At Digital Bridge, we use both of these tools when helping our clients…
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How to optimise your website (5 things even beginners can do)
5 SEO basics you can do yourself Every business has its FAQs, and Digital Bridge is no different. Most clients are keen to know some SEO basics and website optimisation tips, and…
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How to do keyword research the easy way
So, you need to find SEO keywords for a website? Hop onto Google, key in ‘How to do keyword research’, and see what comes up. ‘Definitive Guides’,…
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