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What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
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Tools of the trade
What is structured data and what do I need to know about it?
A bit about structured data Structured data refers to data that has been organised, or ‘structured’. The purpose of structured data is to make it easier for search engines…
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Tools of the trade
How to optimise your website (5 things even beginners can do)
5 SEO basics you can do yourself Every business has its FAQs, and Digital Bridge is no different. Most clients are keen to know some SEO basics and website optimisation tips, and…
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