The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates keywords effectively. We’re sharing these tips with you below. 

1. Title Tag

If you’re wondering if your keyword should appear in your title, the answer is always yes, but it should only be featured once. 

2. Intro

One of the best places to include your keyword is in the very beginning of your blog post or webpage. It’s recommended to incorporate your keyword early on, preferably in the first few lines of the first paragraph. 

3. Headings

Your keyword should be used in at least one of your headings (your H1-tag) but be sure to keep your language natural and user-friendly.

4. Meta Description

It is important to incorporate your keyword in your meta description. You only get around 155 characters to convince Google and your potential readers that your website copy is relevant, so don’t waste this chance.

5. Overall Keyword Usage

Overall recommended keyword density ranges from 1 percent to 4 percent. That means you should aim to mention your keyword somewhere between 1 and 4 times within a piece of text that is 100 words long. If you use a keyword too frequently, it can actually be harmful because  search engines will flag your content as spammy. Don’t ever keyword stuff!

6. Bonus: Your URL, Image Names, and Alt Attributes

Don’t forget about your URL, image names, and alt attributes. It’s good to add your keyword here, but these are areas often overlooked. 

Also, be sure to remember it’s recommended to only use one keyword per page to get the best results!

Want to Know More About SEO?

Digital Bridge is a Melbourne website design and development agency. If you are looking for a local web developer email us at or give us a call at +613 8658 2434. We’d love to help.