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What you need to know about switching from Universal Analytics to GA4
If you have been using Google Analytics for some time, you’ve likely been using Universal Analytics. Most Google Analytics accounts set up before October …
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Tools of the trade
How to write effective alt text and image file names
What is alt text? Alt text is the information used to describe an image. Sometimes, you might hear alt text referred to as an alt tag, alt description, or alt attribute, but they’re…
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Tools of the trade
Image Optimisation Tips for Your Website
Wondering why your website is still a bit slow? If you’ve read our blog post on how to speed up your website, you already know that if you don’t optimise your images,…
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Tools of the trade
What's the Ideal Length for Website Copy?
Why word count matters Although the quality of your content is more important than the number of words you use, the amount of content you’re including on your webpages still…
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