An environmentally friendly form of transport, with added elements of fun and fitness, electric bikes are growing in rapid popularity in Australia. Dolomiti Electric Bikes is at the forefront of e-bike sales in Australia. They are renown in the industry and amongst cyclists for selling only supreme quality e-bikes and for their excellent and highly personalised customer service.
Background
Dolomiti approached Digital Bridge for advice on how to best present their range of ebikes online and determine which product information would be most useful to visitors to their website. A fresh website design was sought-after to pique interest in potential buyers and bike enthusiasts. The main goal of the website was to drive sales by welcoming people to visit the Dolomiti showroom to view the spectacular e-bikes in person, take them for a test ride and have an expert and friendly staff member attend to their questions.
The Approach
Electric bikes come with very detailed specs that vary for each brand and model. These specs are usually researched extensively by people interested in buying an e-bike before they even step into the Dolomiti showroom. We created template designs that could present all of this information clearly and easily to interested buyers, and integrated a live chat program for people to have their questions answered personally.
The Result
Visually, the resulting website has a 'high end' feel that matches the superior quality of the products sold by Dolomiti. Featuring beautiful product photography, the website design also reflects the recently redeveloped Dolomiti brand colour scheme, which has also been applied throughout the new Dolomiti showroom in Ivanhoe, Melbourne.
Beyond providing detailed product info, the website is a point of continuing support for ebike riders where they can keep up-to-date with ebike news and events and book an ebike service.
Digital Bridge designs, develops and manages powerful websites and web-based applications for Australian businesses. We are based in Smith St Fitzroy, Melbourne.
