Leske’s Jewellers is south-west Victoria’s premier fine jewellery designer and diamond specialist. They have an extensive finished range in addition to an exclusive custom-made service, specialising in high quality diamonds and handmade jewellery.
Background
Leske's Jewellers unique handmade creations were crying out for new online platform on which to sparkle and shine.
The aim was to make the user experience of the Leskes Jewellers website as beautiful as the jewellery itself.
Presentation of products needed to be sleek and eye-catching. Browsing the range needed to be enjoyable. Purchasing that special piece had to be effortless.
Approach
Digital Bridge teamed up with Leske's Jewellers graphic designers to create bold and striking template designs.
Items were presented by category and brand, with a special focus on the 2016 collection. New arrivals and featured products were highlighted.
As it had been quite a few years since the last redesign, responsive design was a new introduction to the website.
Another completely new element was the Shop Insta page. Now customers could easily purchase pieces featured on the Leskes Instagram feed.
Results
The upgraded Leskes website has a design aesthetic that better reflects its elegant product range, features a flexible content management system, and incorporates WooCommerce, which is a good choice for businesses familiar with WordPress and are looking for a simple yet stable shopping cart solution.
Digital Bridge designs, develops and manages powerful websites and web-based applications for Australian businesses. We are based in Smith St Fitzroy, Melbourne.
