What is structured data and what do I need to know about it?

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Tips and Tricks

What is structured data and what do I need to know about it?

A bit about structured data Structured data refers to data that has been organised, or ‘structured’. The purpose of structured data is to make it easier for search engines…

Tips and Tricks

How to Claim and Optimise your Google My Business Listing to Improve SEO

When you think about your online presence, you probably think about your social media pages and your website. But one often overlooked, incredibly useful, and free tool you should be…

Tips and Tricks

How Does Website Speed Affect SEO?

Even if website speed didn’t affect SEO, it would still be important to your customers because it plays a key role in user experience. Website visitors expect easy navigation,…

Tips and Tricks

5 Easy Ways to Optimise Your Website for Voice Search

Why your website should be optimised for voice search According to PWC, the majority of individuals would rather use a voice assistant rather than actually type on a screen. As technology…

Tips and Tricks

How many times should a keyword appear in a blog post or web page?

The key to writing SEO-friendly website copy is using keywords in a natural way. Beyond that, there are a few general guidelines SEO experts use to ensure their online content incorporates…

Tips and Tricks

Best backlink techniques to improve your SEO

What are backlinks? Backlinks are links created when websites link to your site. They’re vital for SEO and also help generate website traffic. If you missed our blog which…

Tips and Tricks

What are backlinks and how can they help with SEO?

Backlinks are created when one website links to another website. You might also hear backlinks referred to as ‘inbound links’ or ‘incoming links’. The process…

Tools of the Trade

What’s The Difference Between Google Analytics and Google Tag Manager?

Some of our clients have asked us to explain the differences between Google Analytics and Google Tag Manager. At Digital Bridge, we use both of these tools when helping our clients…

Tools of the Trade

What is Google Tag Manager and Do I Need it?

What are tags? Tags are little bits of code that allow businesses to measure website traffic and the behaviour of their visitors. Tags are important to properly track analytics,…

Tips and Tricks

What is an SSL Certificate? Does My Website Need One?

Why your website is “not secure” In mid 2018, Google made changes with their safety protocol. For some, this means their website visitors are now being greeted with a…

Tools of the Trade

Everything You Need to Know About Google Maps API

Google Maps isn’t free anymore Since its creation over 13 years ago, Google Maps has been taken for granted as a useful and free service. As of June 2018, Google announced…

Tips and Tricks

How to optimise your website (5 things even beginners can do)

5 SEO basics you can do yourself Every business has its FAQs, and Digital Bridge is no different. Most clients are keen to know some SEO basics and website optimisation tips, and…