Shopify is a great tool for many business owners looking to create an eCommerce site. There are many benefits to using Shopify, however, many business owners aren’t aware of the drawbacks until they’ve already set up their website and are experiencing issues.
Shopify earns a percentage of your sales
Shopify earns on average around two to three percent of your sales. Just like you pay a fee to sell products on eBay, since you’re using Shopify’s system, you pay a fee to sell products on Shopify. This is something you don’t need to worry about when you create a website with a web development agency.
You may have to rely on third-party apps
Because Shopify doesn’t create customised sites specifically with your needs in mind, you will likely find that you need to use third-party apps to create the functionality you need with your website. Some of the most popular Shopify third-party apps include Facebook, Point of Sale, and Oberlo. any third-party apps are not free, so your monthly fees can quickly add up depending on what apps you need to use.
You might come into issues with SEO
Shopify users often report issues with SEO, specifically related to forced URL structure and duplicate content that they struggle to fix. It’s important to keep an eye out to see if any of these issues come up so they don’t harm your website.
Customisation is limited
Shopify is built around themes, so although there is some room for customisation, you might struggle to make your website look exactly how you want it to look. It’s good to get familiar with your options before deciding to create your site in Shopify in case you’re not interested in any of the preset themes.
Often, custom eCommerce sites are more useful for large eCommerce sites with hundreds of products and high traffic. If you want to chat about what option might be right for you, Digital Bridge can help you develop your eCommerce site. You can contact us at hello@digitalbridge.com.au or give us a call at +613 8658 2434.